Substance PR the freelance team for your business

Media relations programmes

 

Helping clients make their mark in front of the right people

We work on strategic, long and short-term programmes, with monthly targets focused on generating quality media coverage.

We start everything with a PR plan, which is essential for managing PR campaigns. It gives a clear outline of how the time ahead is spent.

After speaking with you about your business or organisation, your market and customers, we draft a PR plan that solidifies the objectives and makes clear what will be done to achieve them.

 

The PR plan outlines:

• your key messages
• your audiences
• your media
• the PR tools and activities you will use to communicate these messages to these audiences
• how these tools and activities will be put into action and under what timescale